Aethera
My name is Lane Hitt, I’m the founder of Aethera. We’re a NYC based brand but I recently moved to Austin.
My business partner and I have a long history of being in the modeling world, so we wanted to take all that experience and create something of our own. Originally formed as a jewelry brand in 2024, we have now expanded to clothing. Our goal is to fuse luxury with streetwear edge, something that fits in every city across the world.