Zarbzar
Sobia Yousufi is the founder of ZarbZar, a mission-led fashion brand rooted in storytelling, heritage, and purpose. Her work is a true East meets West fusion, blending modern silhouettes with traditional South Asian artistry to create pieces that feel both contemporary and timeless.
From corsets to coordinated sets and versatile everyday wear, each design is thoughtfully created for the way we live today. At the heart of every piece is the ancient South Asian craft of block printing, where fabrics are hand-printed to bring unique patterns to life. No two pieces are the same, each one is intentionally crafted to create something entirely new.
ZarbZar is built on craftsmanship, quality, and meaning. These are pieces designed to last, to be worn, remembered, and passed down. Every collection carries a purpose, with proceeds supporting causes that matter, making each piece not just fashion, but a contribution to something greater.